01
An adaptive form that reshapes itself
The form changes based on the job. A quick repair, a multi-day project and a job that needs a formal quote each follow a different path with different wording, so the customer always gets an answer that fits their actual situation rather than a one-size-fits-all enquiry box.
02
Live pricing from a job catalogue
Behind the form is a catalogue of around forty common local jobs, each carrying the tradie's own time and price. As the customer describes their job it's matched against the catalogue and a real ballpark builds on screen, framed around labour, with materials always at cost.
03
Real travel cost from a real address
The customer's address is resolved to map coordinates server-side, and travel is calculated by genuine road distance from town. Jobs close to base correctly show no travel charge; jobs further out are priced fairly and transparently. No guessing, no surprises on the invoice.
04
AI that understands a plain-English job
When someone describes a job in their own words that doesn't match a catalogue keyword, an AI fallback maps it to the nearest known jobs and the right pricing path. If the AI is unavailable, it degrades gracefully to keyword matching — the form never breaks.
05
Straight into the job queue
On submit, the system creates the job directly in ServiceM8 — the right job type, in the right queue, with the customer's photos attached and contact details correctly mapped. If that ever fails, the tradie still gets the full lead by email, so an enquiry is never lost.
06
Quietly thorough on the details
Address autocomplete, photo uploads sized for real phone cameras, anti-spam protection, and a tuned acknowledgement for every job type. The unglamorous details that decide whether a form actually converts are all handled.